There is always an expected length for comments and narratives, but the expectations vary by mystery shopping company and client. Many report forms will give a minimum or maximum number of characters, or will suggest a minimum number of sentences for each section of the report.
Some clients want reports that are short and to-the-point. They will limit how many words or characters you may include. How much you can tighten your writing will depend on the expectations of the mystery shopping company and their client. It may be acceptable to use contractions. Some companies may allow you to remove articles (e.g., ‘the’), but most will not as that results in sentence fragments. Continue Reading