Will Mystery Shopping Become Obsolete?
Have you ever gotten one of those notices on your receipt to call a toll-free number and answer a few questions about your experience at a store or restaurant? Often the business “bribes” customers to participate by providing a coupon good for a discount on their next visit, or by entering them in a drawing for cash and other prizes.
Integrated Voice Response (IVR) is used by a lot of businesses, often as an add-on to their mystery shopping and other market research programs. Mystery shoppers have often wondered if IVR will put us out of business, but I do not believe it will. There is, however, something else on the horizon that causes me more concern. …continue reading Will Mystery Shopping Become Obsolete?


Fine dining restaurants typically have high standards for service. If you have ever done a fine dining restaurant mystery shop, you know how detailed the questions can be.
As mystery shoppers, we are in the business of evaluating the service provided by waiters and other service providers.