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Mystery shopping is a legitimate way to make money; however, if you received a large check and were told to wire money somewhere, don't do anything until you read about mystery shopping scams.

A New Era of Mystery Shopping

Posted on April 6th, 2010 in Industry News,Mystery Shopper Jobs by Cathy Stucker

Guest post by Jeff Hall, CEO, Second To None

The recession that began in 2007 has affected the mystery shopping industry. Not long ago, traditional shopping assignments were abundant, requirements were straight forward and payments were generous.

What a difference a few years make.

Many retail and restaurant operators have experienced measurable declines in revenue, as a rising unemployment rate and general economic anxiety have forced consumers to tightly manage spending habits. As brands have struggled with losses, many have reconsidered the resources allocated to market research and within this environment, mystery shopping.

This era has also ushered in a new corporate mindset regarding the value of market research, with increasing emphasis on custom research projects. Our firm has witnessed a shift toward non-traditional applications of mystery shopping—the type of assignments that demand significant preparation, instore interactions and increasingly complicated cognitive and observational requirements.

Today’s economic environment has forced businesses to assess their own operational performance through increasingly complicated mystery shopping efforts. While businesses continue to recognize the value mystery shopping adds via critical business intelligence, end-user (client) expectations are becoming more sophisticated.

What impact does this have on service providers, and shoppers?
…continue reading A New Era of Mystery Shopping

What is Ahead for Mystery Shoppers in 2009?

Posted on January 12th, 2009 in Industry News by Cathy Stucker

predictionWe are hearing lots of doom and gloom about the economy, but what can we really expect in the coming year?

Things will get better–they always do–but it will not happen overnight.

As mystery shoppers there are two major things that will affect us.

  • First, some clients will go out of business and others will cut back on their mystery shopping programs.
  • Second, more people will be looking for ways to make extra money and will turn to mystery shopping.

Those two factors add up to more competition for fewer mystery shopper jobs.

So does that mean you should forget about mystery shopping? …continue reading What is Ahead for Mystery Shoppers in 2009?

Mystery Shop Link Settles with the FTC

Posted on December 5th, 2008 in Industry News,Mystery Shopper Scam by Cathy Stucker

MysteryShopLink.com will pay $850,000 to settle charges of deceptive advertising and contempt brought by the U.S. Federal Trade Commission, according to a press release

In March, 2007, the Federal Trade Commission shut down MysteryShopLink.com and charged them with deceptive advertising. Mystery Shop Link advertised on television and radio, online and in newspapers, claiming that they had many mystery shopping jobs available and that, in exchange for a $99 fee, consumers would be given enough jobs to make a part-time or full-time income as mystery shoppers.

What consumers got for their $99 was a worthless certification and job postings that they could have received for free from the mystery shopping companies who were actually offering the mystery shopper jobs. …continue reading Mystery Shop Link Settles with the FTC

Will Mystery Shopping Become Obsolete?

Posted on November 28th, 2008 in Customer Service,Industry News,Technology and Secret Shopping by Cathy Stucker

ivr.jpgHave you ever gotten one of those notices on your receipt to call a toll-free number and answer a few questions about your experience at a store or restaurant? Often the business “bribes” customers to participate by providing a coupon good for a discount on their next visit, or by entering them in a drawing for cash and other prizes.

Integrated Voice Response (IVR) is used by a lot of businesses, often as an add-on to their mystery shopping and other market research programs. Mystery shoppers have often wondered if IVR will put us out of business, but I do not believe it will. There is, however, something else on the horizon that causes me more concern. …continue reading Will Mystery Shopping Become Obsolete?

Mystery Shopping On “Good Morning America”

Posted on July 3rd, 2008 in Industry News by Cathy Stucker

“Good Morning America” recently did a story on mystery shopping. They followed shopper Tammy Turner as she shopped, and interviewed Turner and Game Film Consultants president, Renee deSantis.

ABC presented a positive and realistic view of mystery shopping. They showed what shoppers really do (although they focused on the shop, not doing the report later) and said that shoppers can make $100 or so a week. Of course, it is possible to make much more than $100 a week, but it is not likely that new shoppers will make that much.

What did you think of the story? If you missed it, you can see it here.

Market Force Information Acquires Certified Marketing Services

Posted on February 12th, 2008 in Industry News by Cathy Stucker

Market Force Information, Inc. announced that they have acquired Certified Marketing Services, Inc. (CMS), a full-service, national marketing and merchandising services organization. According to the press release from Market Force, this acquisition makes Market Force Information the only company in the industry to offer a truly full-service, integrated suite of mystery shopping, direct customer feedback, on-site merchandising and analytics services from a single provider.

So what does this mean to mystery shoppers? …continue reading Market Force Information Acquires Certified Marketing Services

MSPA Gold Certification Instructors

The Mystery Shopping Providers Association (MSPA) began the Gold and Silver Certification programs in 2002. From November, 2002 until late in 2006, I presented all of the Gold Certification Workshops. But in 2006, we found three really amazing new instructors who are taking certification across the country along with me.In 2007, the four of us are presenting a total of 30 workshops, from Miami to Spokane. Meet (from left to right) Karmi Anna Mattson, Chelsea Benning and Gail Witt. The selection of these three talented presenters was a long and difficult process, but in Karmi, Chelsea and Gail, we found exactly the presentation skills, mystery shopping experience and, well, that WOW! factor we were looking for. …continue reading MSPA Gold Certification Instructors

MSPA Hosts Live Chats For Certified Shoppers

Posted on July 28th, 2007 in Industry News,Mystery Shopping Providers Association by Cathy Stucker

The Mystery Shopping Providers Association (MSPA) has announced two live chat events for Gold and Silver Certified Shoppers in the next few weeks. …continue reading MSPA Hosts Live Chats For Certified Shoppers

Speedmark Acquired by Market Force Information

Posted on April 5th, 2007 in Industry News by Cathy Stucker

Speedmark Information Services, a leading mystery shopping company, has been acquired by Boulder, Colorado-based Market Force Information. Market Force previously acquired Shop’n Chek, another large player in the mystery shopping industry, in February, 2006. …continue reading Speedmark Acquired by Market Force Information

HOLIDAY SHOPPING SURVEY: MYSTERY SHOPPERS FIND 70 PERCENT OF RETAILERS FAIL TO IMPLEMENT CRITICAL SALES TECHNIQUES

Posted on December 20th, 2005 in Industry News,Mystery Shopping Providers Association by Cathy Stucker

The following is a press release from the Mystery Shopping Providers Association:

According to a recent survey of more than 1,100 mystery shoppers, retail stores have not ramped up their level of customer service during the 2005 Holiday Shopping Season. More than 70 percent of mystery shoppers surveyed said they noticed either no difference or less helpfulness from store employees during the Holiday season in comparison with the rest of the year. …continue reading HOLIDAY SHOPPING SURVEY: MYSTERY SHOPPERS FIND 70 PERCENT OF RETAILERS FAIL TO IMPLEMENT CRITICAL SALES TECHNIQUES