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Mystery shopping is a legitimate way to make money; however, if you received a large check and were told to wire money somewhere, don't do anything until you read about mystery shopping scams.

Making the Most of Travel Time

Posted on August 10th, 2010 in Mystery Shopper Jobs,Secret Shopper How-To by Cathy Stucker

Many mystery shoppers spend a lot of time in the car, traveling from one client location to another. That can be lost time or, with a little planning, you can put it to good use. Here are some ideas on how you can use your travel time.

Plan your route. Use mapping software, such as Microsoft Streets and Trips, to plan your route before you get in the car. With this software, you can enter a list of addresses, and the software will map out the most efficient route. That way you will not spend a lot of time (and gasoline!) backtracking or getting lost. …continue reading Making the Most of Travel Time

Be Quiet and Let Them Talk

Posted on July 20th, 2010 in Secret Shopper How-To by Cathy Stucker

Human beings seem to have an aversion to quiet. Too often, we rush to fill up any silence with a stream of words. When you are mystery shopping, that can be a mistake.

As mystery shoppers, we are there to observe and report, not to influence the outcome of the shop. One of the best ways to do that is by talking no more than is necessary.

Obviously, we need to speak on mystery shops. There are questions that need to be asked or answered, and appropriate conversations to hold. Saying too little is almost as bad as saying too much. But saying too much can affect the outcome of the mystery shop.

Here are some ways that talking too much on a mystery shop can make the shop go wrong. …continue reading Be Quiet and Let Them Talk

Tips to Improve Your Memory

Posted on June 22nd, 2010 in Memory Improvement,Secret Shopper How-To by Cathy Stucker

On a mystery shopper job, there are dozens of details and vital bits of information that need to be collected in order to complete an accurate report. On some shops, it may be possible to make notes or use a digital recorder to capture the shop. However, no matter what, a good memory is an important asset to a mystery shopper.

Although tools such as digital recorders are useful, they are not infallible. Batteries die, switches get turned off, or other sounds interfere with what you want to hear on the recording. Recorders should be thought of as backup, not your primary means of getting and recalling the data needed for your reports. And because there are times when it is difficult or impossible to make notes without being observed it is critical to develop a good memory.

Here are some tips on developing memory skills that will not fail you:
…continue reading Tips to Improve Your Memory

Who Writes the Mystery Shop Questionnaires?

Posted on June 15th, 2010 in Mystery Shopping Clients,Secret Shopper How-To by Cathy Stucker

Have you ever looked at something on a mystery shop report form and wondered, “Who comes up with this stuff?” Most of us have, at one time or another, seen report questions, scenarios and other shop requirements that seemed unrealistic or just plain weird.

Although they may seem strange to us, those things are in the report for a reason: The client wants them there. The mystery shopping company may make recommendations or provide suggested guidelines and report forms, but the client decides what information they want from shops.

Businesses have service standards, and many of the questions on mystery shop reports relate to those standards. When you see a question about how long it took to get your food, or how much time passed before you were greeted, that is because that client has standards about how long those things should take. The same goes for things such as saying thank you, using your name or other shop details. …continue reading Who Writes the Mystery Shop Questionnaires?

Remembering a Mystery Shopper Scenario

Posted on May 25th, 2010 in Preparing for the Mystery Shop,Secret Shopper How-To by Cathy Stucker

Most of the time mystery shoppers enter businesses as themselves. They use their real names (if any name at all) and they just act like normal customers. However, there are times when, as a mystery shopper, you may have to pretend to be someone you are not. It might mean posing as the mother of a toddler for whom you need daycare, a parent who needs an assisted living facility, as a bride-to-be, someone looking for an apartment or a new bank, a pet owner or any number of possible situations.

Although it can be fun to act the part of someone else, it can also be a little scary. What if they ask a question and you are unsure how to answer? Or what if you forget what you told them earlier and give inconsistent information? …continue reading Remembering a Mystery Shopper Scenario

I Was Spotted as the Mystery Shopper – What Now?

Posted on March 1st, 2010 in Secret Shopper How-To,Sticky Secret Shopper Situations by Cathy Stucker

Question from a mystery shopper:

I have been doing mystery shops at the same location of a store once a month for several months now. I think they have figured out that I am the mystery shopper. What should I do?

First of all, they may not have figured out that you are the mystery shopper. You may be misinterpreting a look or a comment, or you may just be a little paranoid! ;o)

You may have heard employees say that they can always spot the mystery shopper. Don’t believe it! Often, the things they pick up on are not things a secret shopper would do, such as being difficult or causing a scene.

Here are some questions to ask yourself to determine if you really have been spotted as the secret shopper, and what to do if you believe you were. …continue reading I Was Spotted as the Mystery Shopper – What Now?

Organize Your Mystery Shopping

Posted on January 29th, 2010 in Mystery Shopping Recordkeeping,Secret Shopper How-To by Cathy Stucker

A new year (or any time) is a good time to organize the paperwork, computer files and workflow for your mystery shopping business. Being better organized means you spend less time seeking assignments, doing shop visits, completing reports, and calculating taxes. Most importantly, you will not risk forgetting to do shops, or waste time trying to track down your notes to answer editor questions about your reports.

Here are some tips to get—and stay—organized.
…continue reading Organize Your Mystery Shopping

May I Use Gift Cards on Mystery Shopper Jobs?

Posted on December 28th, 2009 in Mystery Shopper Jobs,Secret Shopper How-To by Cathy Stucker

gift-cardsA mystery shopper asks:

I got several gift cards as Christmas gifts, and including some for stores and restaurants I sometimes visit as a secret shopper. May I use these gift cards on mystery shops, instead of paying with my own money? What about gift cards that are issued by the credit card companies (e.g., Visa, American Express), not the store or restaurant? May I use those on mystery shops?

Generally, you should be able to use gift cards on mystery shopping assignments. However, there are a few exceptions. …continue reading May I Use Gift Cards on Mystery Shopper Jobs?

How to Get Names During a Mystery Shop

Posted on October 21st, 2009 in Secret Shopper How-To by Cathy Stucker

name-tagMost shops require that you get the names of the employees you observed or with whom you interacted. That can be easy if they are wearing name tags.

Of course, you should be subtle about reading name tags. Don’t stare or make a big deal about it. Just look at the name tag, then make eye contact with the employee.

So what can you do when the employee is not wearing a name tag? You may be able to get his or her name in another way. The best method to use depends on the circumstances, and it is important that you do nothing that would seem suspicious or draw attention to you.

Here are some ideas that can help you get the names you need. …continue reading How to Get Names During a Mystery Shop

Suggestive Selling and Secret Shopping

Posted on October 17th, 2009 in Mystery Shopping Clients,Secret Shopper How-To by Cathy Stucker

upsellSuggestive selling, or upselling, involves suggesting additional items when a customer makes a purchase, or encouraging a customer to upgrade to a more expensive option. Perhaps the best-known example of an upsell is when the order taker at a fast food restaurant asks, “Do you want fries with that?” However, upselling is used in almost every kind of business.

Mystery shopping questionnaires may include questions about suggestive selling techniques used by employees. Here are examples of upsells that mystery shoppers may encounter: …continue reading Suggestive Selling and Secret Shopping