Before you click, “Submit,” make sure your mystery shop report is the best it can be. Use this checklist to avoid some common mistakes.
Is the date, time and location information correct? Did you visit the right location, on the right day and during the allowable hours?
Did you answer all questions and provide all required comments and narratives? Although most systems will not allow you to submit a report with unanswered questions, the system can not always tell, for example, whether you have provided a comment for each “no” answer.
Did you answer “N/A” appropriately? Use N/A when the question truly does not apply, such as questions about the drive through when the location does not have a drive through. Do not use N/A because you forgot to check something.
Are your comments relevant? Are they consistent with your yes and no answers? Do your comments expand on the yes and no answers and provide additional information? That means your comments should not simply restate the question (e.g., “Sally greeted me within 30 seconds.”).
Are comments and narratives written with proper spelling, grammar and punctuation? Use spell check, but also proofread carefully. The spell checker will not know you meant “from” when you entered “form.”
Are timings correct and consistent?
Have you complied with all guidelines and client requirements?
After you finish your report, do not forget to submit any required documentation, such as a receipt or business card. Prepare an invoice, if required. Then, file all of your shop documentation in case there are any questions.
Taking just a few extra minutes to make your reports the best they can be will make you the shopper who gets more and better assignments.