A popular misconception is that mystery shoppers give our opinions about the businesses we shop. Nope. We share objective observations—opinions have no place in a mystery shopper report.
If you like to give your opinions (And who doesn’t?) focus groups are perfect for you. Not only do you get to tell them what you really think, you get paid for it! What could be better, right?
Focus groups and other opinion research studies are typically run by market research companies. If you live in or near a city of any size, there are probably several market research companies in the area. Many of them allow you to register with them and will contact you when they have a study for which you qualify. (More on that later in this article)
What’s the catch?Continue Reading