Mystery shopping can generate a lot of paperwork. Keeping hard copies of every bit of it can take up a lot of space. But digitizing can take time. Let’s look at what you can do to minimize the amount of mystery shopping paper you keep around.Continue Reading
Keep Your Name Out of Reports – A Quick Tip
Never put your name in the shop comments. It is likely the editor would remove your name, but if it somehow made it back to the client you would probably not be able to shop that client again.
Quoting the exact words used by an employee is a good way to make your reports more valuable to the client; however, do not include your name in those quotations. For example, if the employee said, “Thank you for shopping with us today, Mrs. Johnson,” you might write:
Sophia said, “Thank you for shopping with us today,” and called me by name.
Or just enter something like <my name> in place of your name, such as:
Sophia said, “Thank you for shopping with us today, <my name>.”
Or if you prefer not to use an exact quote you can simply comment:
Sophia thanked me and called me by name.
Secret Shopper Tip – Verify the Location Before the Shop
One of the reasons a shop report may be rejected by the client is that the shopper went to the wrong location. That may be hard to believe, but it happens. Many large chains have locations that are very close to each other and if you do not verify the address, you could end up shopping the wrong place. That means the report will not be accepted and you will not be paid.
As part of your preparation for the shop, here are a few things you can do to make sure you go to the correct location:
- Go to the client company’s web site and look for a map of locations. Compare the address in your assignment to the locations on the site.
- Use Google Maps or other online mapping systems to check the address. You can also get directions there, if you are going to an unfamiliar part of town.
- Call the client location and ask where they are. The phone number is usually in the guidelines. If not, look it up online or in the telephone directory. Many shops require a pre-visit call, so that is a good time to ask for directions.
Don’t forget to check the address when you get to the location, too. Look for an address on the sign, building or door.
Making the effort to verify the location before the shop takes very little time, but is an important part of doing your secret shopping assignments correctly.