Do you like to get form letters? You know, those letters where they try to sound personal, but you can tell the same letter went to thousands of other people?
Most people hate form letters; however, many mystery shoppers like to submit “form reports.” By that I mean reports that all read alike, and appear that they could be submitted for just about any shop assignment by changing a few details.
Each mystery shop experience is unique, and your reports should reflect that uniqueness. When a client receives a batch of mystery shop reports that are nearly identical, they may start to wonder if there is truly any value in mystery shopping. And companies that receive cookie-cutter reports from a shopper may wonder if the shopper really did the assignment, or if they are simply recycling old reports.
Here are some tips to make your reports accurately reflect what happened during your shop visit while adding variety and interest to your reports—and also making it less likely that your reports will be questioned by the mystery shopping company or the client.Continue Reading