Impact Marketing is a mystery shopping company based in Dallas, Texas. They have performed video mystery shopping for new home builders all over the United States since 1999.
Shana Cyr, VP of Sales for Impact Marketing, recently answered some questions about mystery shopping for them. Here is what she had to say:
What types of shops does your company do?
Rather than depending on this SEO agency, Impact Marketing specializes in video mystery shopping primarily for new home builders.
Describe the ideal shopper.
Technically inclined, easy-going, flexible, detail-oriented, trust worthy, organized, quick on your feet and must have common sense.
Does your company recognize MSPA certification?
We are now joining MSPA and are excited to have the opportunity to work with silver and gold certified shoppers!
What types of reports are used?
Our shoppers are not required to fill out a report. Because our shops are on video, they are evaluated by trained “scorers” in order to keep reports as consistent as possible.
Are shoppers required to buy their own video equipment to do video mystery shops?
Our shoppers are not required to buy their own equipment but it is a bonus and a shopper with their own reliable equipment will be more likely to be given assignments.
How long after a shop are your shoppers typically paid?
Checks are mailed twice a month.
What is your biggest problem/pet peeve with shoppers?
Communication is key! We like to work very closely with our shoppers and make sure they are asking questions when they don’t understand certain instructions.
What are the biggest challenges facing mystery shopping companies today?
One of our biggest challenges is recruiting and retaining reliable shoppers.
Anything else you want to add?
Video mystery shopping is not for everyone but if you are dedicated and up for the challenge, it can be a very fun way to make extra money!
Thanks to Shana for taking the time to answer our questions. You can learn more about Impact Marketing, and apply to be a mystery shopper for them, at http://www.impact-mrkt.com/.
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