More than an update, this is a completely new book. I reviewed every page of the 6th edition and made drastic changes. Although a few of the basics were retained with minimal revisions, several chapters were eliminated, others were revised, and a lot of new content was added. In fact, the word count of this edition is 40% greater than the last one!
The biggest addition? I greatly expanded the section on writing reports. In fact, there are now two full chapters on writing reports with lots of example comments and narratives.
I also added a chapter on avoiding scams, as well as more on making mystery shopping more profitable and using technology to get more assignments.
What got cut? The biggest change is that I removed the company list in the book and point to my online list instead. Printed lists often go out of date before the ink is dry, and I can keep the online list more current. Plus, removing the list opened up more than 30 pages for more ideas, tips and strategies for profitable mystery shopping!
Even if you own one of the previous editions of The Mystery Shopper’s Manual, you will find much that is new in the 7th edition. Find out how you can be one of the first to get your personally autographed copy and how you can save $9 on my DVD, Writing Great Mystery Shop Reports, too.