Mystery Shopper's Manual

  • Blog
  • About
    • Privacy/Disclosures
  • The Mystery Shopper’s Manual
  • Mystery Shopping Companies
You are here: Home / Industry News / Speedmark Acquired by Market Force Information

Speedmark Acquired by Market Force Information

April 5, 2007 by Cathy Stucker

Speedmark Information Services, a leading mystery shopping company, has been acquired by Boulder, Colorado-based Market Force Information. Market Force previously acquired Shop’n Chek, another large player in the mystery shopping industry, in February, 2006.

Market Force Information is a leading global customer experience information company for major retailers, restaurants and consumer packaged goods companies. Its products provide actionable in-store information with reliable leading indicators that drive competitive marketing and investment strategies. Market Force Information is unique in its ability to collect and combine in-store operational and experiential analysis, giving clients a holistic view of the in-store customer experience.

Thus, the consolidation continues in the mystery shopping industry. Over the last few years, Speedmark purchased the Genesis Group, Green & Associates and SG Marketing. Now, Speedmark is the second large mystery shopping company acquired by Market Force.

With the competition in the industry, this trend is likely to continue. Mystery shopping companies continue to be face pricing pressures and the economies of scale obtained by larger companies can help them to stay competitive. As I said in a post in 2005, consolidation is now a fact of life in many industries, including mystery shopping.

So is this good news for mystery shoppers? Only time will tell. My hope is that companies such as Speedmark will continue to be good to their employees and shoppers, and that their culture will not be affected by a change in ownership. I look forward to shopping for Speedmark for a long time to come.

What do you think about the changes going on in the mystery shopping industry? Will they make things better or worse for shoppers in the long run?

Read the press release about Market Force and Speedmark. (PDF)

Cathy Stucker has been a mystery shopper since 1995. She is the author of The Mystery Shopper’s Manual.

Filed Under: Industry News

« MysteryShopLink Charged by the Feds
Mystery Shoppers: Want to Annoy Mystery Shopping Companies? Here’s How »

Mystery Shopping Companies

Updated 4/20/18! Access my free curated list of more than 150 legitimate mystery shopping companies.

Scam Warning

If you received a check or money order with instructions to cash it and wire money to someone, DON'T DO IT! This is a scam.
Click here to learn more about
mystery shopper scams.

Get ‘The Mystery Shopper’s Manual’

NEW 7TH EDITION!

Get your personally autographed copy of The Mystery Shopper's Manual here.
mystery-shoppers-manual-3d

Connect with Cathy

Follow Me on FacebookFollow Me on Google+Follow Me on TwitterFollow Me on LinkedInFollow Me on YouTubeFollow Me on PinterestFollow Me on RSS

Recent Articles

  • Do Millionaires Mystery Shop?
  • Mystery Shopper Resolutions
  • Mystery Shopping for Mystery Shopper Pros
  • Keep the “Secret” in “Secret Shopper”
  • The McDonald’s Receipt Hack

Categories

Applying to Mystery Shopping Companies Customer Service Dealing with Mystery Shopping Companies Dealing with Shopping Emergencies Employees and Mystery Shopping Grammar and Spelling Green Mystery Shopping Hazards of Mystery Shopping Holiday Mystery Shopping How to Become a Mystery Shopper Identity Theft Independent Contractor Issues Industry News Make Money Online Memory Improvement Money and Mystery Shopping Mystery Shopper Certification Mystery Shopper Ethics Mystery Shopper Fun Mystery Shopper Jobs Mystery Shopper Scam Mystery Shopper Scheduling Companies Mystery Shopper Secrecy Mystery Shopper Taxes Mystery Shopper Tools Mystery Shopping Clients Mystery Shopping Company Mystery Shopping Pay Mystery Shopping Providers Association Mystery Shopping Recordkeeping Mystery Shopping Resources Online Security Opportunities for Mystery Shoppers Preparing for the Mystery Shop Profitable Mystery Shopping Secret Shopper How-To Secret Shopper Quick Tips Secret Shopping and the Law Secret Shopping Confidentiality Sticky Secret Shopper Situations Technology and Secret Shopping Types of Mystery Shops Video Mystery Shopping Working Online Writing Mystery Shopper Reports

Copyright © 2004 - 2023 · Cathy Stucker

Copyright © 2023 · Beautiful Pro Theme on Genesis Framework · WordPress · Log in