Have you ever gotten one of those notices on your receipt to call a toll-free number and answer a few questions about your experience at a store or restaurant? Often the business “bribes” customers to participate by providing a coupon good for a discount on their next visit, or by entering them in a drawing for cash and other prizes.
Integrated Voice Response (IVR) is used by a lot of businesses, often as an add-on to their mystery shopping and other market research programs. Mystery shoppers have often wondered if IVR will put us out of business, but I do not believe it will. There is, however, something else on the horizon that causes me more concern.Continue Reading