I get this question more often than you might think. Maybe because the stereotype is that women like to shop, a lot of people wonder if men are ever hired as mystery shoppers. The short answer is yes, there are male secret shoppers. Here is a bit more detail.
Although this is not the result of any kind of scientific study, my estimate is that nearly 90% of mystery shoppers are women. I have met many men who secret shop, but the vast majority of shoppers at the training seminars and workshops I present are female.
Most of the time the gender of the shopper doesn’t matter to the schedulers assigning shops. However, there are times when being male is an advantage, just as there are other times when being female is an advantage. For example, men’s clothing stores may require that their shoppers are male so that they can try on the clothes. Barber shops and salons catering to men will want male secret shoppers.