Scammers succeed by getting their victims to trust them. This is true for secret shopper scams, lottery scams, pigeon drops, home repair scams or any other type of scam.
Getting potential victims to trust them is easier than you might think. For one thing, honest people may not understand how scams work, and may be less likely to spot the signs of a scam. And most people expect others to act as they do. Because most people are basically honest, they expect that others they encounter will also be honest. Scammers use that against their victims.
Let’s look at some typical scammer tricks and how they are used in secret shopper scams.