This is one in a series of posts on mystery shopper best practices.

This week we examine five points in the MSPA Code of Professional Standards and Ethics For Mystery Shoppers that address confidentiality. All secret shoppers who achieve http://www.mspa-na.org/certification commit to uphold this code, and they are standards that all mystery shoppers, whether certified or not, should follow.

Confidentiality is critical–that’s why they call it “secret” shopping–however, many mystery shoppers seem not to understand the importance of keeping proprietary information secret. If you are an MSPA certified shopper and you violate confidentiality, you could lose your certification. Any shopper who violates confidentiality risks being dropped by the company they burned. Confidentiality is important to mystery shopping providers and clients. It should be important to you, too.Continue Reading