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Mystery Shopper Reports and Opinion Questions

May 2, 2017 by Cathy Stucker

Although most of the questions on secret shopping reports are objective, yes-or-no style questions, many reports include one or more questions that ask for your opinion. Examples include questions such as:

  • Based on the service you received today, would you have opened an account at this bank?
  • Based on the rental agent’s presentation, would you have rented an apartment here?
  • Would you return to this store/restaurant and spend your own money?

These questions call for your opinion, but a good answer requires that you back up your opinion with reasons and facts. Here are some examples of how to handle these types of questions.

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