Why should businesses use mystery shopping? This video explains what mystery shopping is all about and how businesses benefit.
Should you tell your employees they will be mystery shopped? How are mystery shoppers selected and screened? How much does mystery shopping cost? These questions and more are answered in this video from MSNBC.
It includes interviews with employees and management of a grocery store that uses mystery shopping, as well as Judi Hess of Customer Perspectives and Jeff Hall of Second to None.